Marketing & website
Launch a campaign
Set up campaigns, funnels, and downstream reporting so marketing work is connected before traffic arrives.
Use this guide when you want a clean acquisition setup instead of creating landing pages and attribution links later.
Flow
Recommended order
1. Create the campaign first
Open /marketing/campaigns and create the campaign with:
- name and slug
- channel and objective
- dates and budget
- notes that explain intent
2. Create the funnel
Open /marketing/funnels and connect the funnel to the right campaign. This gives the landing page and reporting a clear parent flow.
3. Publish the acquisition surface
Create the landing page or CMS page only after the campaign and funnel are ready, so touches and submissions have the correct context from day one.
4. Watch the early indicators
Review:
- views
- submissions
- conversion
- influenced pipeline
These numbers come from touch-backed activity, not only static targets.
What to avoid
- Publishing pages with no campaign or funnel context
- Using unclear slugs that make later reporting messy
- Treating campaign success as clicks only instead of influenced pipeline and revenue