Attribution and nurture

Use this guide when marketing reporting needs to explain not only who submitted a form, but how a campaign influenced real pipeline and follow-up.

Flow

What the platform measures

• page views on landing pages and CMS pages
• form submissions tied to the same visitor history
• first-touch and last-touch campaign credit
• influenced leads, deals, and revenue
• nurture enrollment into CRM sequences

How to use these views

Campaign detail

Open the campaign detail page when you want to compare:

• direct credit
• first-touch credit
• last-touch credit
• influenced pipeline and closed-won revenue

Lead detail

Open the lead detail attribution card when you want the recent touch trail and influenced campaign mix for one person or company.

Nurture rules

Use campaign or landing-page nurture rules when newly created leads should auto-enroll into a CRM sequence. Keep these rules simple and intentional so the team understands why enrollment happened.

Related guides

• Launch a campaign
• Sequences and follow-up
• Marketing